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Tasked with creating unmissable, energetic social content for the launch of the PUMA Uprising Pack, MMM worked with Springbok rugby players Jesse Kriel and Lionel Mapoe at the iconic Loftus Versfeld Stadium.

Our core focus here was shooting video for Instagram Stories, shared on both the brand’s and the players’ channels. Moving beyond IG Stories as a platform for spontaneous, disposable content, we crafted these videos with the same attention to detail as we would for any film, maintaining a global standard of quality for PUMA South Africa.


IG Stories

IG Photos