As official sponsor of Mamelodi Sundowns, PUMA South Africa wanted to inspire the team’s fans with their range of supporter wear. The aim was to communicate a sense of street fashion with this capsule; extending beyond match day and into the supporters’ style vocabulary. Incredibly, MMM was able to shoot in Pretoria on Tuesday afternoon, and then hand over a slamming 45-second cut for Instagram Stories, with a library of edited stills, to our clients in Cape Town by the end of Wednesday.