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When Puma dropped their RS-0 Sound capsule, in homage to the iconic Roland 808 drum machine, they needed some banging content to announce the much-anticipated launch. MMM developed a creative concept involving Nasty C – SA’s most rapidly ascendant hip-hop artist – making music in studio, to drive home the unique pedigree of this collection. With a focus on Instagram Stories, we put together a banging cut timed to beats we created on the Roland 808.

IG Stories

IG Photos