Project Overview: During the 90s visible running technology boom, PUMA innovated to create PUMA CELL Technology. Twenty years later, PUMA reissued a Classic from their Archive, and kickstarted a relationship with YoungstaCPT. Set in the colourful Bo-Kaap, accentuating the urban credentials of CELL Venom and Endura, YoungstaCPT owns the hood, dripped in PUMA.
Services offered: Concept Development, Creative Direction, Content Production (Photo & Video), Post-Production (Photo & Video), Talent Management.
Application: Photos and Video, across the digital spectrum.
Talent deployment: Dan Nash (Creative Director), Jonathan Ferreira (Photographer, Photo Editor, Layout Designer), Kevin Schnider (DOP), Kyle Boshoff (Stylist), Amy Tourell (Hair & Makeup), Jason Matthews (Video Editor), Reg Voges @ POST CT (Grade/Colour) & MMM’s Core Team: Thoban Jappie (Executive Producer / Executive Creative Director), Tim van Rooyen (Operations Director), Ali Conn (Production Director).
Client: PUMA South Africa // Alexander Hulley (Senior Teamhead Marketing), Hayden Manuel (Sportstyle Marketing Manager)
Deliverables: Photos: Social Media & PR // Video: Social Media // GIFs // Retail