Project Overview: Absolut’s range of flavoured vodkas needed some additional market presence, in a hurry, and so their market reached out to MMM. In a matter of weeks, we developed a creative concept, and produced a high-end photo shoot with some of the brand’s key ambassadors. The project culminated in a bank of product and personality images, videos and GIFs for months to come.
Services offered: Concept Development, Creative Direction, Content Production (Stills), Post-Production, Talent Management
Talent deployment: Tyrone Bradley (Photographer), Ryan Jarrett (DOP), Jonathan Ferreira (Photo Assist), Armand Dicker (Stylist), Cheryl Parker (Hair & Makeup), Orli Meiri (Hair & Makeup), Khuli Chana (Influencer), Shane Eagle (Influencer), LootLove (Influencer), Twiggy Mollison (Influencer), Trevor Stuurman (Influencer)
Client: Absolut SA // Mongezi Sokanyile (Brand Manager), Nosi Tisani (Community Manager)
Deliverables: Hero Images, plus 4 additional looks highlighting brand and product, across 5 personalities, representing product variants / flavours. 65 Final Still Images. 9 Cinemagraphs.