Absolut One Source Live Festival

Project Overview: One Source Live is the ambitious experiential culmination of an extensive campaign that Absolut has been running since 2015. This inaugural event was colossal, drawing together dozens of artists and creative entrepreneurs, and thousands of guests to take over an entire building in downtown Joburg. MMM deployed a team of directors, producers, shooters, editors, and assistants to cover this mega-party from every angle – quite literally, with 360-degree video footage being part of our offering. By the time the party wrapped, we had a library of edited stills ready to go, and just days later the official after-movie (and accompanying teaser) was ready for release on Absolut’s global platforms.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Real-Time Event Content, Post-Production, Talent Management

Application: Digital

Talent deployment: Tyrone Bradley (Photographer), Leeroy Jason (Photographer), Warwick Preddy (Photographer), Kevin Schnider (DOP), Kyle Lord (DOP), Jason Broderick (Photo Editor), Kit Beukes (Illustrator), Alexis Schofield (Graphic Effects), POST CT (Video Edit), Thabang Madia (Camera Assist)

Client: Absolut SA // Melanie Campbell (Head of Marketing: Premium Whiskey, Vodka, Gin, Rum & Tequila), Iris LeBerg (Global Marketing Manager), Mongezi Sokanyile (Brand Manager), Nosi Tisani (Community Manager), Kyle Lord (Content Producer), Elizabeth Lee Ming (CEX Manager)

Deliverables: 1 x 30sec Teaser Video // 1 x 2min Feature Vid // 400 x Photos // Custom Stylized Illustrations