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BOS Discover the Magic of Rooibos

Project Overview: BOS Iced Tea is a thriving global brand that owes its existence to a single farm in a small, scorching-hot sliver of the Cederberg region. To tell its beautiful origin story, MMM spent several days shooting on the Kilopmekaar farm, where all the rooibos that goes into every can is farmed by a single family and a small community. We produced a series of videos of various lengths and a bank of still images for BOS to announce their arrival in Europe and the USA.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Influencer Selection/Engagement, Talent Management

Application: Digital, ATL, Print

Talent deployment: Ryan Jarrett (DOP), Matthew James (Video Edit), Influencer / Photographers (Ockie Fourie, Hloniphizwe Coleman), Richard Vossgatter (Audio Mix & Master)

Client: BOS // Marie van Niekerk (Global Brand Manager), Talita Calitz (Communications Manager)

Deliverables: 1 x 3min Feature Video // 2 x 60sec Feature Videos // 1 x 45sec Feature Video // 1 x 40sec Feature Video // 1 x 35sec Feature Video // 300 x Photos // SM Strategy Roll-out // Image Licensing + Buyout