Project Overview: Evolving from our previous project with BOS, we shot another extensive content campaign for local and international usage. Bringing to life the creative agency’s concept of ‘Fun Living’, we developed a content strategy, drew up storyboards, and orchestrated a 3-day shoot that yielded a plethora of images, videos and GIFs for several months of online and in-store marketing.
Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Influencer Selection/Engagement, Talent Management, Original Music Composition
Application: Digital, ATL, Print, Billboards, Pallet Wraps
Talent deployment: Tyrone Bradley (Photographer), Ryan Jarrett (DOP), Marieke Merts (Wardrobe), Lisa Bradley (Hair & Make-up), Kezia Eales (Props), Luke Apteker (Video Editor), Ross McDonald (Original Score, Audio Mix & Master), Wayne Reiche (Photo Assistant)
Client: BOS // Marie van Niekerk (Global Brand Manager), Talita Calitz (Communications Manager), Monique Henderson (SA Marketing Manager)
Deliverables: 1 x 60sec Feature Video // 4 x 30sec Feature Videos, 100 x Photos // Image Licensing + Buyout