Castle Light Extra Cold Grip Can

Project Overview: Castle Lite launched a new can with a uniquely designed surface area for added grip, and needed content to promote this. Urban exploration was the theme of the campaign, aligning the  grip of the city with grip of the can. Influencers used in this digital campaign, in the runup to the TVC which featured parkour style action.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Influencer Selection/Engagement, Talent Management.

Application: Digital

Talent deployment: Ofentse Mwase (DOP), Tyrone Bradley (photographer), Alexander Higgins (Drone Operator), Jesse Mann (Video Editor), Cast/Influencers (Tshepang Mollison, Fred Kayembe, Dan Nash, Anthony Bila)

Client: Ogilvy CPT // Dirk Agenbag (Creative Director), Sharon Martin (Producer), Nicole Smith (Account Director)

Deliverables: 3 x 30sec Videos // 100 x Photos