KIA World’s Longest Test Drive

Project Overview: In a campaign ambitious enough to win a world record, KIA orchestrated a fleet of 12 Kia Sportages, driven by the public from dealership to dealership some 3291 km across South Africa. MMM was there every step of the way – quite literally driving a vehicle in the record-breaking convoy. We shot stills and video at every stop along the way, converting a KIA Sedona (dubbed ‘Thundervan’) into a mobile post-production suite. Our team cut video and graded photos at 120 km/h to meet the brand’s desire to instantaneously share moments of the incredible 8-day journey with their followers, including 3 polished videos every day. We’re pretty sure our editor must have set some kind of record too.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Live Content Distribution, Influencer Selection/Engagement, Talent Management, Real-Time Event Coverage

Application: Digital, TV

Talent deployment: Ewald Vorster (in-situ Video Editor), Ryan Jarrett (DOP), Alexander Higgins (Audio, Video Assist, Drone), Wayne Reiche (Photographer), Kevin Schnider (DOP), Phillip Kritharis (Photo Editor), Sarah Garcia (Photo Editor), Photographers/Influencers (Lebo Lukewarm, Michael Eloff)

Client: Echo // Donae Hurst (Project Director)

Deliverables: 7 x 90sec Feature Videos // 7 x 30sec Feature Videos // 7 x 35sec GoPro Videos // 2 x 3min Highlights Video // 1 x NewsCut // 300 x Photos