Lee Cooper Release Your Rebel

Project Overview: With a broad creative concept in place, Lee Cooper’s UK-based agency came to MMM with a desire to shoot their S/S 2017 video & photo campaign in Cape Town – maintaining a distinctly London look and feel. We brought on Adriaan Louw to develop the idea and direct, and managed a full production team, unit services, stills, post-production, and traffic to manifest this international campaign.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Model Selection/Engagement, Talent Management

Application: Digital

Talent deployment: Adriaan Louw (DOP, Video Editor), Luca Vincenzo (Video Assist), Kevin Schnider (Production Assistant), Tyrone Bradley (Photographer), John Second (Photo Assist), Marieke Merts (Stylist), Cast/Models (Josh Boulton, Sheron Scheepers, Mirissa Valenti, Stefan Pieters)

Client: Kameleon UK // Shakira Connolly (Account Director), Melly Cook (Head of Production), Ben Peckett (Creative Director), Danielle Brown (Brand Manager)

Deliverables: 1 x 60sec Feature Video // 2 x 30sec Feature Videos // 100 x Photos