PUMA: Breaker Hi Blocked – with Nasty C

Project Overview: MMM took to the rooftops of downtown Joburg to shoot this street fashion capsule for Puma South Africa. With Nasty C as the campaign’s featured artist, we drew on the rapper’s personal style and expression to craft still and moving imagery in line with the gritty, hard-wearing characteristics of the Breaker collection. The shoot yielded both stills and moving images, centred on a 45-second Instagram Stories cut with the look and feel of a Nasty C music video.  

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Talent Management.

Application: Digital

Talent deployment: Tyrone Bradley (Photographer), Ewald Vorster (DOP), Orli Meiri (Stylist, Hair & Makeup), Jason Broderick (Photo Editor), Jason Matthews (Video Editor)

Client: PUMA South Africa // Alexander Hulley (Senior Teamhead Marketing), Brett Bellinger (Head of Marketing)

Deliverables: 10 x Photos // 3 x 30sec IG Stories // 1 x GIF / Video