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PUMA: RS-0 Optic – with Nasty C

Project Overview: Working once more with Puma and Nasty C, MMM were called on to create promotional content for the RS-0 Optic collection. With its thematic focus on photography, our creative approach for this project emulated a photo shoot with Nasty C on the streets of Joburg, aesthetically referencing the collaboration between Puma and Polaroid. We produced a library of stills for Instagram, as well as a creative video edit designed specifically for Instagram Stories.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Talent Management.

Application: Digital

Talent deployment: Tyrone Bradley (Photographer), Ewald Vorster (DOP), Orli Meiri (Stylist, Hair & Makeup), Jason Broderick (Photo Editor), Jason Matthews (Video Editor)

Client: PUMA South Africa // Alexander Hulley (Senior Teamhead Marketing), Brett Bellinger (Head of Marketing)

Deliverables: 10 x Photos // 3 x 30sec IG Stories // 1 x GIF / Video