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PUMA: RS-0 Sound – with Nasty C

Project Overview: When Puma dropped their RS-0 Sound capsule, in homage to the iconic Roland 808 drum machine, they needed some banging content to announce the much-anticipated launch. MMM developed a creative concept involving Nasty C – SA’s most rapidly ascendant hip-hop artist – making music in studio, to drive home the unique pedigree of this collection. With a focus on Instagram Stories, we put together a banging cut timed to beats we created on the Roland 808.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Talent Management.

Application: Digital

Talent deployment: Tyrone Bradley (Photographer), Ewald Vorster (DOP), Orli Meiri (Stylist, Hair & Makeup), Jason Broderick (Photo Editor), Jason Matthews (Video Editor)

Client: PUMA South Africa // Alexander Hulley (Senior Teamhead Marketing), Brett Bellinger (Head of Marketing)

Deliverables: 10 x Photos // 3 x 30sec IG Stories // 1 x GIF / Video