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PUMA: Rugby: Uprising Pack

Project Overview: Tasked with creating unmissable, energetic social content for the launch of the PUMA Uprising Pack, MMM worked with Springbok rugby players Jesse Kriel and Lionel Mapoe at the iconic Loftus Versfeld Stadium.

Our core focus here was shooting video for Instagram Stories, shared on both the brand’s and the players’ channels. Moving beyond IG Stories as a platform for spontaneous, disposable content, we crafted these videos with the same attention to detail as we would for any film, maintaining a global standard of quality for PUMA South Africa.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Talent Management.

Application: Digital

Talent deployment: Tyrone Bradley (Photographer), Ewald Vorster (DOP), Orli Meiri (Stylist, Hair & Makeup), Jason Broderick (Photo Editor), Jason Matthews (Video Editor)

Client: PUMA South Africa // Alexander Hulley (Senior Teamhead Marketing), Brett Bellinger (Head of Marketing)

Deliverables: 10 x Photos // 3 x 30sec IG Stories // 1 x GIF / Video