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PUMA: Soccer: Mamelodi Sundowns: Fan Strip

Project Overview: As official sponsor of Mamelodi Sundowns, PUMA South Africa wanted to inspire the team’s fans with their range of supporter wear. The aim was to communicate a sense of street fashion with this capsule; extending beyond match day and into the supporters’ style vocabulary. Incredibly, MMM was able to shoot in Pretoria on Tuesday afternoon, and then hand over a slamming 45-second cut for Instagram Stories, with a library of edited stills, to our clients in Cape Town by the end of Wednesday.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Talent Management.

Application: Digital

Talent deployment: Tyrone Bradley (Photographer), Ewald Vorster (DOP), Orli Meiri (Stylist, Hair & Makeup), Jason Broderick (Photo Editor), Jason Matthews (Video Editor)

Client: PUMA South Africa // Alexander Hulley (Senior Teamhead Marketing), Brett Bellinger (Head of Marketing)

Deliverables: 10 x Photos // 3 x 30sec IG Stories // 1 x GIF / Video