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Red Bull Culture Clash: Campaign

Project Overview: Culture Clash is one of Red Bull’s biggest global music events, and for the South African edition, MMM played a very proactive role in producing a smorgasbord of content for the party of the year. After months of concept development and meticulous planning for a full week of shooting in 3 cities with a 30-strong crew, we provided Red Bull with video programming and photographic images for their various social and internal channels. The campaign’s hero hype video was repurposed for TV broadcast based on positive feedback from Red Bull Global.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Commercial Photography, Talent Management, Live Event Coverage (Video and Stills)

Application: Digital, TV

Talent deployment: Jimmy Reynolds (DoP), Tyrone Bradley (photographer), Gabriel Attwood (Video Assistant), Ryan Jarrett (B-Cam), Alexander Higgins (Audio), Armand Dicker (Wardrobe), Orli Meiri (Hair & Makeup), Keith Botha (Props Master), Thami Shabangu (Unit), Catherine Grenfell (Field Producer/Artist Handler), POST CT (Post Production), Ross McDonald (Audio Mix & Master)

Client: Red Bull SA // Angela Illing (Moving Images Specialist), Dane Abramovitz (Digital Specialist), Thlono Mokoena (Culture Specialist), Folu Babatola (Head Comms & Media)

Deliverables: 1 x 60sec Feature Video // 2 x 30sec Feature Videos // 5 x 20sec Teaser Videos // 5 x 90sec Artist Interview Videos // 4 x 30sec Tractionary Videos // 44 x GIFs // 200 x Photos // 1 x 90sec BTS Video

Animated GIFs