Red Bull Culture Clash – Live Event Coverage
Project Overview: Returning to our roots on the big night, we also covered the event at the Orlando Stadium, with stills and video from all angles, for social posting. With a team of twelve, including photographers, videographers, photo editors, video editors, audio technicians, producers and directors on the ground (plus one drone in the air), we shot and edited an extensive bank of premium content to feed both the local and international Red Bull brand teams, plus their partners and media, with collateral for instant dissemination. Our bouquet of content included post-event material for the days and weeks after the main event.
Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Commercial Photography, Talent Management, Live Event Coverage (Video and Stills)
Talent deployment: Ryan Jarrett (DOP), Kevin Schnider (DOP), Wayne Reiche (Photographer), Desmond Louw (Photographer), Matthew James (Onsite Video Editor), Brendan Campbell (DIT & Assistant Video Editor), Jason Broderick (Onsite Photo Editor), Alexander Higgins (Audio & Drone), Liezl Durand (Audio), Catherine Grenfell (Field Producer)
Client: Red Bull SA // Angela Illing (Moving Images Specialist), Dane Abramovitz (Digital Specialist), Thlono Mokoena (Culture Specialist), Dan Neville (Digital Lead), Hayley Venter (PR), Folu Babatola (Head Comms & Media)
Deliverables: 10 x 30sec Videos // 8 x 15sec IG Story Videos // 300 x Photos // 1 x NewsCut