Reebok #PerfectNever Tash King
Project Overview: Bringing the spotlight on to one of Reebok’s #BeMoreHuman ambassadors, MMM developed a creative approach for a short-form documentary on this inspiring amateur athlete. The result is an intimate portrayal of the subject, and an authentic brand message. From our primary shoot, we also repurposed footage for short-form extensions, and provided still images to help our agency partner weave the story into a more holistic digital campaign.
Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Talent Management
Talent deployment: Ryan Jarrett (DOP), Lloyd Metcalf (Video Assist), Wayne Reiche (Photographer), Jess Phillips (Video Editor)
Client: Hat & Rabbits // Nicole Ravenscroft (Senior Creative) & Jacques Laubscher (Senior Creative)
Deliverables: 90sec Feature Video // 2 x 30sec Teaser Videos // 30 x Photos