Sun Met 2018

Project Overview: Our two greatest challenges in covering all the action and glamour at the 2018 Sun Met (for four separate Pernod-Ricard brands) was the sprawling scale of the event, and Mumm’s specific request for three edited 1-minute videos to go live on the day… while the event was still happening. Add essential footage of Usain Bolt flying over Cape Town in a helicopter to the mix, and you get a sense of the dynamic complexity of covering this iconic event. Needless to say, MMM brought it all together, and our success in meeting and exceeding the client’s expectations, was due primarily to militaristic creative and production planning.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Live Post-Production, Live Curation, Talent Management, Real-Time Event Content

Application: Digital

Talent deployment: Lloyd Metcalfe (DOP), Ryan Jarrett (DOP), Kevin Schnider (DOP), Wayne Reiche (Photographer), Desmond Louw (Photographer) Philip Townsend (Audio Technician), Matthew James (Onsite Video Editor), Jason Broderick (Onsite Photo Editor), Jonathan Ferreira (Photographer)

Client: G H Mumm // Etienne Cassuto (Brand Manager), Elizabeth Lee Ming (CEX Manager)

Deliverables: 3 x 60sec Videos // 600 x Photos // 60 x GIFs // Usain Bolt Promo Video