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Virgin Active RED

Project Overview: To generate more awareness of their affordable, urban-oriented RED product, Virgin Active needed a bank of colourful, energetic, short-form digital content that explained the offering in a clear, relatable, and aspiring way. MMM developed a creative concept, and produced a 3-day shoot that yielded sufficient digital stills and video content to chart a cohesive, targeted campaign for several weeks.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Talent Management

Application: Digital

Talent deployment: Ryan Jarrett (DOP), Dirk Chalmers (DOP), Alexander Higgins (Video Assist), Desmond Louw (Photographer), Jean Pierre van Rooyen (Photo Assist), Catherine Grenfell (Field Producer), Orli Meiri (Hair and Makeup), Papama Ramogase (Stylist), Cleopatra Simelane (Model), Manthe Ribane (Model), Anna-Belle Durrant (Model), Greg Carlin (Model), Kabelo Mohlala (Model), Vic Naidoo (Model)

Client: Virgin Active SA // Amanda Alves (Creative Director), Jenny Glazier (Art Director)

Deliverables: 12 x Boomerang Videos // 6 x 30sec Videos // 500 x Photos