Woolworths Beauty – Marie Claire Power Summit

Project Overview: Immediacy was the name of the game for MMM at the Woolworths x Marie Claire Power Summit, where inspiring female celebrities shared their insights to a rapt auditorium. Woolworths wanted us to capture a sense of what it was like backstage, conveying this to their online community in a carefully planned out Instagram Story, with images, videos, graphics, quotes and polls. Before the final curtain was drawn, MMM was able to deliver this real-time, multimedia perspective of the event, polished to Woolworths standards.

Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Talent Management.

Application: Digital

Talent deployment: Catherine Grenfell (Field Producer), Wayne Reiche (Photography), Tom Parkinson (DOP), Liezl Durand (Sound Engineer), Thabang Madia (Production Assistant), Jack Kaminski (Video Editor), Mpumelelo Macu (Photo Editor)

Client: Woolworths // Jeanne Cupido (Digital Media Communications Manager), Zach Nossel (Digital Media Integration Lead)

Deliverables:

On-site / Live Event Delivery: 30 x Photos // 10 x IG Stories (Video + Photos)

Off-site / post event delivery: 60 x Photos // 1 x 60sec Video // 10 x IG Stories // 1 x 60sec IGTV