Woolworths – Global Menu
Project Overview: For the launch of their Winter Global Menu range, Woolworths teamed up with celebrated chef Liam Tomlinson for a dinner party with a surprise twist. MMM created real-time content for Woolworths’ social platforms, with a special focus on beautifully crafted images, videos, and graphics for Instagram Stories. With a team of (ten) shooters, editors, designers, and producers on the ground (plus a 360-degree camera in the middle of a frenetic kitchen), this job required meticulous planning to capture the evening’s narrative faithfully, and convey it compellingly.
Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Talent Management.
Application: Digital
Talent deployment: Tyrone Bradley (Photographer), Daniel Walsh (DOP), Kyle Lord (Videographer), Matthew James (Video Editor), Jonathan Ferreira (Photo and IG Stories Editor)
Client: Woolworths // Jeanne Cupido (Digital Media Communications Manager), Zach Nossel (Digital Media Integration Lead)
Deliverables: 10 x Instagram Stories (Stills & Video) // 30 x Stills (On The Night) // 30 x Stills (Post Event) // 1 x 90sec Aftermovie (Post Event)
