Woolworths – Witchery SS18
Project Overview: Witchery held an intimate media event to launch their S/S18 collection, and required video and photographic coverage to highlight the new range on their various channels. Being the premium fashion division of the Woolworths group, our client was looking for something beyond a regular event video, and so we applied a creative treatment to this piece that took it towards the realm of a fashion film. Combining responsive on-the-ground coverage with bigger picture conceptual thinking, we delivered a product in line with Witchery’s level of elegance and style.
Services offered: Concept Development, Creative Direction, Content Production (Video and Stills), Post-Production, Talent Management.
Talent deployment: Daniel Walsh (DOP), Stan Kaplan (Photography), Brandon Shore (Audio Technician), Lloyd Metcalfe (DOP), Bronwyn Day (Fashion Producer), Nic Leighton (Photo Assistant), LEFT Post Production (Video Edit)
Deliverables: 50 x Photos // 1 x 30sec Video “Event Aftermovie” // 3 x 10sec Cutdowns