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For the launch of their Winter Global Menu range, Woolworths teamed up with celebrated chef Liam Tomlinson for a dinner party with a surprise twist. MMM created real-time content for Woolworths’ social platforms, with a special focus on beautifully crafted images, videos, and graphics for Instagram Stories. With a team of (ten) shooters, editors, designers, and producers on the ground (plus a 360-degree camera in the middle of a frenetic kitchen), this job required meticulous planning to capture the evening’s narrative faithfully, and convey it compellingly.


Event Aftermovie

Instagram Stories Assets Created

Client Implementation